Projects & Brand Work

Content, strategy, and storytelling for brands and individuals evolving in real time.

Creative Direction & Strategy


Beyond content, I work with brands and individuals to refine how they show up visually—online and in real life.
This includes:
⚡content direction and storytelling⚡social media presence and alignment⚡audience connection and brand identity⚡navigating lifestyle shifts within evolving industries

Not everything needs to be louder online—just clearer. And more you.

NA & Sober-Curious Brand Positioning 🍺🌿

the shift that's happening in alcohol spaces—community over comsumption.

NA & Sober-Curious Brand Positioning 🍺🌿

the shift that's happening in alcohol spaces—community over comsumption.

So where I come in..

I work with breweries, beverage brands, and lifestyle businesses exploring NA and sober-curious experiences in a way that feels natural—not performative.


This isn’t about removing culture.

It’s about expanding it.


Creating space where more people can be aware that it's less about what you consume, but how the moment is actually experienced.

Sober Projects:

Mike Hess Brewing 🍺

Supporting content development and social presence with a focus on lifestyle, community, and mental health awareness. This work highlights how brands can show up beyond the product—creating spaces that feel human, inclusive, and grounded.

Mike Hess Brewing 🍺

Supporting content development and social presence with a focus on lifestyle, community, and mental health awareness. This work highlights how brands can show up beyond the product—creating spaces that feel human, inclusive, and grounded.


Sierra Nevada Brewing Co. (Independent Project)

An ongoing personal exploration of brewery environments through a sober lens. This project documents what it looks like to experience these spaces without alcohol—focusing on connection, atmosphere, and the growing presence of non-alcoholic options. From NA offerings to live events, the goal is to understand and share how these environments can evolve to include more people, without losing their identity.

Sierra Nevada Brewing Co. (Independent Project)

An ongoing personal exploration of brewery environments through a sober lens. This project documents what it looks like to experience these spaces without alcohol—focusing on connection, atmosphere, and the growing presence of non-alcoholic options. From NA offerings to live events, the goal is to understand and share how these environments can evolve to include more people, without losing their identity.


Elixart 🌿

Creative exploration of non-alcoholic alternatives and their place within modern social and personal experiences.

Elixart 🌿

Creative exploration of non-alcoholic alternatives and their place within modern social and personal experiences.

For collaborations, brand partnerships, or strategy inquiries:

email me directly: projects@trismurphy.com

sober journey?

follow along for more relatable experiences

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sober journey?

follow along for more relatable experiences

clickable instagram post
reel
clickable instagram post
reel
clickable instagram post
reel
clickable instagram post
reel
clickable instagram post
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clickable instagram post
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support small businesses babe

support small businesses babe